November 14, 2009 -
Scentvertising, or targeting the sense of smell in advertising, is one of the most powerful ways to tap into the consumer mind. Our olfactory senses are strongly linked to memory and can form very strong—both positive and negative—associations...
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In-Room iPods - The Upper House Ditches Paper Directories
October 20, 2009 -
...nothing but an iPod Touch instead. The wireless device has been completely customized by The Upper House. A quick finger-tap and you’re neck deep in all the hotel’s secrets; from the hours of the stylish Sky Lounge to the availability of...
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