Spiked Shoulder Fashions - UAE Based Designer Qasimi Pokes Onlookers
September 30, 2009 -
With earlier Victorian Gothic-style collections, United Arab Emirates based designer Khalid bin Sultan Al Qasimi shocked and surprised onlookers at London Fashion Week by showcasing his latest line. Qasimi’s line raised a clamor and created tight...
Related [+]
Designer Seatbelts - UAE Solves Safety Concern with Unique Approach
August 25, 2009 -
When the United Arab Emirates learned that only 11% of drivers were wearing seat belts, they took a Hollywood approach to solve the problem. Rather than launching the same ol’ safety campaign, they decided to launch a fashionable seatbelt campaign...
Related [+]
Abused Women as Dolls - Dar Al Amal Public Awareness Ad
January 16, 2009 -
This powerful ad for Dar Al Amal (Arabic for ‘House of Hope’), a shelter for abused women, depicts a sexually abused female as a lifeless doll or mannequin. The ad, which was created by Memac Ogilvy & Mather (Dubai, UAE), couples the powerful...
Related [+]